Last week, HBO announced that they were going to allow customers next year to have HBO Go without having a cable subscription. This is big news for people who want to cut the cord with their cable subscription. More customers are finding that they can get exactly what they want, entertainment wise with streaming content from the Internet, versus having a full-blown cable subscription.
This is a good move for HBO. HBO has one of the most popular TV shows, Game of Thrones, but it’s only available to HBO subscribers through their cable subscriptions. HBO was clearly alienating a whole group of potential customers by not offering streaming service directly to people who use devices like Roku.
I like the fact that more companies like HBO are starting to recognize that there’s a huge market for customers who don’t want a cable subscription, but would like to get entertainment from the media providers directly. But what’s troubling is that early rumors [unconfirmed] are HBO Go is going to cost roughly $15-20 a month.