Google’s Facial Recognition: Do No Evil – But you can opt-in

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Image by Aray Chen via Flickr

Google keeps coming with all these new features and functions. And it’s surprising to me that Google didn’t do this earlier, but it’s been reported that Google held off on facial recognition because of the viability of backlash that they could incur if the service was used inappropriately; it’s possible, but Google held off. They waited until Facebook launched theirs, seeing to how the public responded to that rollout.

I take preference to the concept of facial recognition and I take preference to the fact that Google has decided to ensure it’s jus tin small ‘circles’ that people can use that information.

So, when Google+’s photo application set off a new feature called Find My Face, reportedly to make tagging pictures of you and your friends a lot easier. — it’s not an overly provocative facial recognition tool. It’s completely opt-in, which equates to that Google asks for your consent before turning anything on, but users can decide alternatively if they want to move forward with the change using Google+ settings.

Differing from Facebook’s system, which has earned the wrath of advocates for privacy who make the complaint the automatic recognition and tagging of subjects in pictures is an obvious violation of their innate right to privacy, Google’s offering is opt-in only -a lateral step which should help keep the company out of troubles.

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Presented by Google+ Photos engineering lead Matt Steiner, the latest release -called ‘Find My Face’ -shall be precipitated to all Google+ users over next couple of days, presumably, giving them the ability to tag their images faster.

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“Around the holidays, many of us get together with friends and family, and if you’re like me, you take lots of photos! Tagging those photos can be a lot of work. So, today we’re launching Find My Face, an easier way to tag photos of yourself and your friends,” Steiner explained.

“By turning on Find My Face, Google+ can prompt people you know to tag your face when it appears in photos. Of course, you have control over which tags you accept or reject, and you can turn the feature on or off in Google+ settings,” he added.

Holistically, I’m not able to see this stimulating any superfluous rebellion. The defining factor, you can still accept or reject tags and turn off the “Find My Face” option if you come to the determination of disliking it are a good sign that Google+ is standing loyal to its modest goal of not writhing to a form as Facebook when it comes to your privacy.

The decision comes as Google works to simplify its business, shutting extraneous projects; to include Google Labs in order to focus its efforts on the primary leverages of advertising, search and Google+ social networking.

And Google is being careful. Google has been keenly aware the impending chance PR nightmare coupled with facial recognition software for an extended period of time. A little while back, in March, a greatly precipitated CNN article made the claim Google was putting efforts in to a facial recognition software that’d allow you to bring up personal data about someone simply by snapping a photograph of them with your smartphone. Google said that made the claim CNN was lying, and CNN retorted by saying it had tape to provide proof it wasn’t.

Clearly, Google is taking much more consideration with your privacy and they’re going to be treading lightly. I have hopes the service will roll out smoothly.


Thank you,
Larry Henry Jr. 

…via Dragon NaturallySpeaking 11


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